Innovative Global Performance "Benchmarking" against Earthcheck™ Indicators allows GREEN GLOBE 21 to help companies and communities. It is quantified environmental reporting, provided annually. It provides advice on performance from a relative perspective and guidance as to the improvement potential possible. The actual improvment in performance can be quantified (confidentially) individually. It can be aggregated. For the first time, the Travel & Tourism industry has the potential to advise globally its actual environmental improvement performance. It can also be used to throw down the challenge of additional improvements possible.