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Its proprietal standard, benchmarking and certification system.
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Its web support, marketing and sales.
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Its use of widely accepted ISO standards in line with mainstream community norms.
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Its linkage with local Agenda 21 in line with mainstream community norms.
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Its capacity for sector and geographic differentiation.
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Its ability to raise the level of all industry players and not just top performers.
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Its mobilisation of established certification and EMS consultants.
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Its low cost entry and special micro business schemes.
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Its partnership and joint venture co-marketing expansion base.
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Its support for eco-management, resource conservation and social issues.
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Its global applicability, local focus and emerging market value added.
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It fits with and facilitates evolving quality, health and safety systems.
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Its offer of cost reduction and market positioning to companies and communities.
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