Cambridge Tourism Strategy
Tourism in Cambridge affects many aspects of life for local people so
policies are needed to manage its development and its impact on life in the
city. There are good arguments on both sides about the benefits and problems of
tourism for the city, but the fact remains that 3.25 million people visited
Cambridge in 1997 and they simply cannot be ignored. Projected numbers for 2001
are 4.2 million visitors. The main aim of the Cambridge Tourism Strategy is to
manage, not promote,
The Cambridge Tourism Strategy is a set
of policies which aims to provide clear advice for decisions made by the City
Council on tourism issues. It has been developed by the City Council in
consultation with the residents of Cambridge, together with people who work in
the tourism industry in and around Cambridge and representatives of the Colleges
and the University. The Strategy has four objectives:
- To conserve (protect and enhance) the local life, beauty and
character of Cambridge and the surrounding area.
- To ensure a satisfying and enjoyable experience for visitors
- To support a prosperous local tourism industry which can
contribute significant long-term and widespread benefits to the local economy
- To ensure reinvestment by the industry in the infrastructure
on which tourism depends, including conservation of the
The Strategy fits in with
other strategic plans at European, national, regional and local levels.
Cambridge's strategic approach to tourism is based on six elements.
- Emphasise the inherent attractions of Cambridge as a historic
town centre for learning, culture and the arts.
- Aim for excellence in services.
- Control the growth in total numbers of visitors to
- Manage tourism to minimise environmental pressures and reduce
- Ensure that Cambridge is a centre where visitors stay and
from which they visit the surrounding area and other parts of East
- Spread the benefits of tourism geographically and
The twenty-four policies in the
Tourism Strategy are grouped into four broad areas of interest: Marketing,
Development and Infrastructure, Management and
TS1 To encourage staying
visitors by adopting a focused policy for clearly defined
TS2 To emphasise the inherent attraction of Cambridge and improve the
marketing of tourism services to residents and visitors.
TS3 To market the City selectively as a place to stay all year through a
range of measures.
Information and the Tourism
TS4 To improve the range and standard of
TS5 To encourage an adequate
supply and range of accommodation to meet the needs of the local tourism
TS6 To ensure that the accommodation provided
is of a high standard meeting the expectations of users.
TS7 To ensure that Cambridge can offer
a good quality visitor experience with excellence in the range of attractions
TS8 To ensure that attractions and
facilities are accessible to all.
TS9 To ensure that Cambridge can offer a good quality visitor experience
with excellence in the standard of amenities and services.
TS10 To ensure that Cambridge can offer a good quality visitor experience
by promoting safety.
TS11 To ensure that Cambridge
can maximise the sustainable employment generation opportunities for all
provided by a managed tourism industry.
TS12 To encourage
quality in employment in the tourism industry.
TS13 To manage
tourism so as
to minimise the pressures of visitors and
TS14 To minimise the environmental
pressures and congestion in
the city and discourage
visitor traffic from central areas.
TS15 To improve the
standards of parking services in the city
improve the management of coach based tourism in the
TS17 To encourage the dispersal of visitors to the surrounding area and
other parts of East Anglia.
TS18 To emphasise the full
range of inherent attractions of Cambridge and minimise environmental pressures
TS19 To ensure a good quality
visitor experience of the colleges whilst minimising the pressures and
TS2O To maximise the benefits and
minimise the problems flowing from foreign language students in
TS21 To ensure that the
implementation of the tourism strategy is achieved through the development of
effective partnerships between all of the parties
TS22 To ensure that policies and
actions are based on a proper understanding of the industry and that success in
the implementation of policies can be assessed.
Financial Implications and Raising Revenue
TS23 To ensure that adequate finance is available to implement the
proposals in this strategy.
TS24 To encourage both the
benefits of tourism to remain in the local economy, and continuing investment in
the environment that visitors can enjoy; and to seek where possible for the
costs of tourism to be borne by the industry/tourist.
The Strategy is for implementation over
5 years up to the year 2000-2001. It is essential that implementation of the
policies is having the desired effect. For further details contact the address
below or click here to enter the
Cambridge City Council
United Kingdom, CB2
Telephone +44 1223 457104
Facsimile +44 1223
[email protected] Web URL